Prepare a memorandum that answers these 2 questions:
1. Suppose that Performance Indicator’s technology was widely (or, for the sake of argument, universally) adopted in golf balls. How would that change value creation and capture (B, P, C, and Q) in the used ball market? (Hint: Start by thinking about the willingness-to-pay of a golfer who regularly buys used golf balls for a typical dozen used golf balls before the adoption of Performance Indicator technology and after. How would it change, if at all, and why?)
2. Robb and Bob are trying to sell the Performance Indicator technology to new ball manufacturers. Keeping in mind your answer to question 2, how would widespread adoption change value creation and capture (B, P, C, and Q) in the new ball market?

Describe your conclusions about what happens to value creation and capture in the used ball market, as well as the new ball market.

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