Oscar Mayer

The associations and personalities that are linked with brands

Instructions:-

Brands signal customers by giving them information about predictability in their purchases. Brands each have their own associations and personalities. In your post, identify some of the associations and personalities that are linked with the following brands: Oscar Mayer, Dell, and Sketchers.

• What are they?
• How do they differ?
• Are there any similarities?
•  

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Solution

The associations and personalities that are linked with brands

Oscar Mayer is known for deli meats and, possibly most notably, their hotdogs. I am sure the majority of people still remember their infectious jingle “I wish I were an Oscar Mayer wiener…”. The main personality displayed by this company would be childhood happiness and family bonding. Almost all of their advertisements show happy families enjoying Oscar Mayer foods and adults even remembering times from their childhoods through these products.

Dell is known for their PC and laptop computers as well as accessories for these products. Advertisements tend to include visuals expressing how technologically advanced Dell products are and the company’s commitment to continual innovation. The personality Dell displays would be tech-savvy, innovative, and stylistically cutting-edge.

Sketchers is a shoe manufacturing brand that specializes in active footwear for children and adults. Their styles are seen as sporty while still remaining attractive and at a relatively low price point. Many of their advertisements show children and adults exercising and/or playing to display the durability and athletic properties of their footwear.

Although all of these companies differ in their marketing approaches and the products that they provide, they all center on customer satisfaction and happiness despite differences in lifestyle. Each brand attempts to provide products that can meet the needs of customers no matter their standards. Oscar Mayer offers a line of natural packaged meats in addition to their traditional products to meet the needs of customers who chose to buy natural and organic foods, and Sketchers also offers sandals that fit their product style so that customers have the option of comfortable shoes with the same fashion as their active-wear.