Organisation strategy

case study concerning Starbucks.

Use the case study materials and your own research to answer the attached questions. Attempt all four questions.

1. How well is Starbucks performing?
2. What is Starbucks’ strategy
3. Assess Starbucks’ strategy in terms of its fit (with its business environment and its internal resources/capabilities) and its internal coherence.
4. Is Starbucks’ success sustainable?

Response must be word-processed, your work should be proof read. Please reference any sources or models used. Diagrams and tables can be used in the main parts of your answers or put in as appendices. Answer each individual question using the questions as sub-headings rather than attempting to write one answer that covers the questions.
Evidence of further reading will be marked accordingly.

A minimum of 3,000 words is expected and a bibliography.