Using the �Business Model Canvas� identify and cover the following key elements of your chosen business:
ASSESSMENT: Report

� Customer Segments
Which customer group(s) does the organisation serve?

� Value Propositions
How does the organisation solve customer problems and satisfy customer needs?

� Channels
What communication, distribution and sales channels are used to deliver the value propositions?

� Customer Relationships
How are customer relationships established and maintained with each customer segment?

Your Group Report should include the following:

� Scope of research
� Depth of analysis
� Valid evidence
� Own contribution to ideas
� Clear statistical evidence