Order Description

Task: Prepare a full Opportunity Assessment Report that outlines the possibilities of a technology or business concept of your own choice. Make your recommendations clear and base these on clearly articulated conclusions drawn from your opportunity assessment investigations and analysis.

This can be a go, no-go, or go-if decision as long as it is clearly motivated. There are three possible recommendations for the business concept being presented.

1. Yes, this appears to be a feasible and sustainable opportunity. The report should fully outline the reasons and rationale for this assessment to the reader of the report. Your report should further show what actions are next required to capitalise on the opportunity.

2. No, this is neither a feasible nor sustainable opportunity. The report should fully outline the reasons and rationale for this assessment to the reader of the report. In this case the report should also suggest a course of action in response to the rejected opportunity. This should include a recommendation on what could be done to re-position the opportunity, an outline of other areas of potential opportunity discovered through the assessment process or actions that might be required in response to others who may detect or seek to exploit the opportunity.

3. Yes, this may be a potentially feasible and sustainable opportunity if certain conditions occurred or actions were achieved. The report should fully outline the reasons and rationale for this assessment to the reader of the report. In this instance the report should outline the conditions and/or actions that must change or occur in order for the opportunity to be both feasible and sustainable. Where appropriate, the report should also recommend who should undertake further action and by when.

Consider using the frameworks and tools presented in the course.

Scope:
This assignment will assess your understanding of the course objectives 4, 5 and 6.

Length and Presentation:
The body of the report should not exceed 3,000 words;
however, appendices may be used for supporting documents or analysis to the extent that is appropriate. The report should be submitted as an electronic version in WORD. No report will be accepted in Adobe Portable Document Files (pdf) (they cannot be electronically marked).

Criteria by which your assessment will be marked:

� Ability to find, access and interpret available literature relating to the assessment
� Ability to apply the assessment principles presented in the course
� Originality and ability to present your findings in a clear succinct manner
� Ability to draw sound conclusions from your investigation
� Ability to make clear recommendations based on the analysis and conclusions
� The inclusion of external data
� The inclusion of additional research
� The extent to which assumptions have been validated.
� Succinctness and businesslike presentation