Imagine you’ve been hired as the new director of online advertising for your brand(China CITIC Bank). Your first assignment is to do an online advertising audit and make a recommendation about what platforms you should participate in and a high level idea of what a campaign might look like on each platform.

What sites would you target? What message would you promote? Where would you send users who do click on the advertisement?

What keywords would you target? What would your budget be? Write out a sample advertisement and indicate what would be on the landing page.

Cover each platform and indicate if you would or wouldn’t recommend using it (again you need to indicate why if your recommendation is to avoid a particular platform.) Describe who you would target, what your advertisements would look like and what type of advertising method would you use?

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