USE THIE TO HELP YOU

 

here are some resources to help you write the outline piece. Skim the articles and follow this format, along with the references I’ve provided. I used some of the articles from my portion for continuity, along with ones I researched. What is the main idea from each article in 2-3 sentences? What themes are emerging? Please let me know if you have questions or concerns.

 

Definitions/origins of omnichannel retailing:

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• Possible references: The Harvard Business Review article is a great place to start.

Morse, G. (2011). Retail Isn’t Broken. Stores Are. Harvard Business Review, 89(12), 78-82.

 

Bernstein, F. , Song, J. , & Zheng, X. (2008). “bricks-and-mortar” vs. “clicks-and-mortar”: An equilibrium analysis. European Journal of Operational 

Research,187(3), 671-690.

 

Brynjolfsson, E. , Hu, Y. , & Rahman, M. (2013). Competing in the age of omnichannel retailing. Mit Sloan Management Review, 54(4), 23-29.

 

Current issues in omnichannel retailing:

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Bell, D. , Gallia, S. , & Moreno, A. (2014). How to win in an omnichannel world. Mit Sloan Management Review, 56(1), 45.

 

Herhausen, D. , Binder, J. , Schoegel, M. , & Herrmann, A. (2015). Integrating bricks with clicks: Retailer-level and channel-level outcomes of online-offline channel integration. Journal of Retailing, 91(2), 309-325.

 

Reinartz, W. , Dellaert, B. , Krafft, M. , Kumar, V. , & Varadarajan, R. (2011). Retailing innovations in a globalizing retail market environment. Journal of Retailing, 87, S53-S66.

 

Future of omnichannel retailing:

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Rigby, D., 2011. The Future of Shopping. Harvard Business Review, [online] Available at:<http://hbr.org/2011/12/the-future-of-shopping/ar/pr>

 

Balasescu, M. (2013). The influence of innovations and technology on the future of retail. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 6(2), 9-14.

 

 

Demko-Rihter, J. , & Halle, I. (2015). Revival of high street retailing – the added value of shopping apps. Amfiteatru Economic, 17(39), 632-645.

 

AT THE FILE THE HIGHLIGHT PART IS MY PART IS WRONG I WANT YOU TO DO IT PLZ YOU CAN LOOK AT MY FRIENDS HOW THEY DO IT

 

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