BUS 110 –RESEARCH PROJECT FOR THE TERM
SELECT A PUBLICALLY TRADED COMPANY. YOUR PROJECT WILL CONSIST OF AN ANALYSIS OF THE COMPANY.
LIST THE NAME OF THE COMPANY, AND THE TICKER SYMBOL; THE TYPE OF INDUSTRY; THE DESCRIPTION OF THE MAJOR GOODS AND SERVICES THAT THE CORPORATION PRODUCES.
OVER THE NEXT THREE MONTHS, YOU WILL BE REQUIRED TO SELECT AT LEAST THREE ARTICLES ABOUT THE COMPANY. YOU WILL MAKE A COPY OF EACH ARTICLE. FOR EACH ARTICLE THAT YOU SELECT, YOU WILL WRITE A ONE PAGE CRITIQUE /OPINON OF THE ARTICLE.
FOR THE NEXT THREE MONTHS, YOU WILL CHART THE STOCK PRICE AT THE END OF EACH WEEK (12 IN ALL).
ANALYIZE THE PERFORMANCE OF THE COMPANY USING THE FOLLOWING RATIOS: RETURN ON SALES , CURRENT RATIO AND INVENTORY TURNOVER, AS WELL AS THE CASH FLOW STATEMENT FOR THREE CONSECUTIVE MONTHS.
PERFORM A SWOT ANALYSIS OF THE COMPANY.
DOES THE CORPORATION HAVE AN INTERNATIONAL PRESENCE? IF NOT, WHY NOT.
GO TO THE WEBSITE OF THE COMPANY, AND LOOK FOR A STATEMENT ON ETHICS AND SOCIAL RESPONSIBILITY.
WHAT IMPROVEMENTS WOULD YOU MAKE, IN TERMS OF STRUCTURE, TARGET MARKETS, ETC , TO MAKE THIS COMPANY MORE PROFITABLE?

YOUR REPORT SHOULD CONSIST OF THE FOLLOWING: THE WRITTEN REPORT SHOULD BE AT LEAST 8 PAGES IN LENGTH, NOT INCLUDING THE TITLE OR REFERENCE PAGE, AND ANSWER THE ABOVE ITEMS WITH THE APPROPRIATE REFERENCES, USING MLA OR APA FORMAT.
IN ADDITION, EACH STUDENT WILL BE REQUIRED TO GIVE AN ORAL PRESENTATION INCLUDING AT LEAST 6 POWERPOINTS, DEALING WITH THE SWOT ANALYSIS OF THE COMPANY, AND AN OVERALL EVALUATION OF ITS FUTURE BUSINESS POTENTIAL.
THIS PROJECT WILL BE PRESENTED 2 WEEKS BEFORE THE END OF THE TERM.

Category: Essays