Order Description
Assignment Brief: (Please use an Australian Industry based in Newcastle or Hunter Valley NSW)

You are the Marketing Director of a well-established company in the industry in which you are currently employed. After five years in the role you have acquired a wealth of knowledge in this sector and despite your conscientious efforts in making a business case supported by field knowledge, valuable market information, market shifts and trends, you do not have the support of the executive board members to follow a strategic new direction to advance the business. This situation has prompted you to start seriously thinking about creating a new venture to capitalise on the market opportunities you have identified.

Note: You could assume that the company is the one where you either are currently employed or have been previously employed.

Prepare a report with core elements of a business plan for creating your new venture. There is no requirement to address everything that might conceivably be included in a business plan.

Focus on the following:

Briefly discuss the proposed size of the new venture, its prospect for growth and the assumptions you make about the future of the business.
Highlight the entry and positioning of the business, what would differentiate it, and how the new venture would make the most impact.
Assess the attractiveness of the venture and the risks.
Detail the financing requirements of your venture including both debt and equity, and the source of the funds.
Discuss harvest or exit considerations for your venture and what will potentially be offered to an investor.