Negotiating a Contract with the Navy

business name : Shirley Lagat, Inc.
Service to sell: Specialty coating, the application of the coating, and a regular maintenance schedule.
Employees : Consists of you, one office assistant, and two production employees.

Based on the same scenario as in Assignments 1, 2, and 3, you are now considering additional factors needed for your proposal based on RFP #123456789, dated 07/14/2014, where another local competitor intends to submit a proposal.

Additional factors to consider are:
1. Although you have always built in a profit margin of ten percent (10%) for commercial flooring jobs, you are willing to consider a lesser profit margin in this case in order to win the contract.
2. The Navy�s Contract Administration Officer is known to be a smart, tough negotiator.

Write a three (3) page paper in which you:
1. Thoroughly determine three (3) potential profit objectives that you will consider for accepting a less than normal profit margin if you win the contract. Provide a rationale for your response.
2. Thoroughly determine three (3) negotiation strategies or tactics that you feel would be effective for winning the contract. Provide a rationale for your response.
3. Use at least three (5) quality references Note: Wikipedia and other related websites do not qualify as academic resources.

The specific course learning outcomes associated with this assignment are:
� Explain the government acquisition process using sealed bidding, negotiations, and alternative contracting methods.
� Outline and explain the process for developing competitive proposals and source selection.
� Use technology and information resources to research issues in federal acquisition and contract management.
� Write clearly and concisely about federal acquisition and contract management using proper writing mechanics.

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