write a business report of no more than 2500 words.

1. Provide a situation analysis of the industry background including size, growth and structure, trends in the market place and identify the major competitors (describe two strengths and 2
weaknesses, their USP and current strategies). In your answer, the use of models as explained in Lecture 3 (BCG and Ansoff) should also be included.

a. A review of the marketing macro environment and the forces that shape it in the industry selected. You will need to examine each macro factor and identify the opportunities and threats it
presents to marketers. Each factor will have at least one references explaining it. include a fully explained SWOT at the end of this section. This can be included in a table.