Microsoft positioning the TABLET PC
• How should Microsoft position the Tablet PC as radical innovation that will dramatically change consumer´s relationships with their PC’s or as a high end laptop? Explain Why.
• According to your previous answer. Who should the initial target market for the tablet PC be?
• Which do you think are the biggest obstacles to consumer adoption of this product?
• How do you plan to overcome those obstacles?
Answer the questions, avoid unnecessary background.
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