Using the “Global McEthics: should McDonald’s ethics be standardised across the
globe?”

A. This question is compulsory, you must answer it.
What are the main criticisms that have been levelled at McDonald’s in Europe, and to what
extent are these criticisms likely to be replicated in Asia? What cultural differences can be
predicted?
B. Choose ONE of the following two questions
I.Describe and evaluate the tactics used by McDonald’s in responding to their critics in
Europe; will these work to the same degree in Asia?
II. How could McDonald’s seek to avoid further criticism in the future? Can the
company realistically present itself as an ethical corporation?

C.How sustainable is the fast food industry from the point of view of the triple bottom
line, and what could McDonald’s do to improve its sustainability?