Paper , Order, or Assignment Requirements

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� Briefly introduce your product/innovation. Under the introduction build a �TOWS� to identify the key performance indicators (KPIs) that offer your innovative product (or service) project blue ocean opportunities into the future.
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� Cycle 1: You are launching this innovative new digital product next week. The first cycle Marketspace Matrix features (in BLACK) that apply to your new innovative product (or service) as you have interactively marketed it up to today (e.g. YouTube, blue ocean, social media). Below the Marketspace Matrix, and on the same page summarise the strategic focus for cycle 1.
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� Cycle 2: A second Marketspace Matrix cycle (with additional features in RED) that is required to move and implement your new innovative product (or service) project as an online interactive marketing site AND how to target your new innovative product (or service) project specifically at your chosen global consumer market. Below the Marketspace Matrix, and on the same page summarise the strategic focus for cycle 2.
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� Cycle 3: Your new innovative product (service) has been available for some time; develop a third marketspace matrix (with additional features in BLUE) for two years (depending on product lifecycle) after the launch of the website. Below the Marketspace Matrix, and on the same page summarise the strategic focus for cycle 3.