You are provided with a case study (Ipad pro), a new product launch in the UK. The company has asked you to prepare a market research proposal (not a market research report). Within the proposal you should propose the most effective methodologies to deliver actionable results. Given the nature of this project, it is recommended that you explore the appropriateness of all methods of research/data collection including secondary, qualitative and quantitative methods, and propose the most appropriate action.
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