Marketing Plan: Marketing Metrics
Marketing Metrics Overview
Application to Fictional Company
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This section of the marketing plan will review the concept of marketing metrics with the application of five metrics to the company
marketing plan. Using the Marketing Metrics chartTable
22.9 located on page 642 of the textbook, select one metric in each of the
five marketing metric categories (5 total). For each metric identified, provide a description of the metric, demonstration of how it will
be calculated and finally, how it will be used in your company. Include specific, measurable goals within your metric. Include
research beyond the textbook to fulfill these requirements.
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Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages).
Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and
support should be included. You are required to use a minimum of three peerreviewed,
academic sources that are no more than
five years old.