Volkswagen is launching a new range of Smart vehicles. You are the marketing managers and need to decide on one of the potential new vehicles in terms of product/brand name, the target market and where you want the product to be positioned when it launches. You need to write a brief for your communications agencies.
The product is going to be an eco-friendly scooter which is going to be launched by Volkswagen. The name is going to be VolkScooter. The scooter will also have a feature that will enable the scooter to park by itself.
This is not an essay, it is a business work where everything has to follow this plan :
1. Company Name
2. Communication context
4. Target timeline
5. Key evaluation criteria
These questions have to be answered by the end of the work:
What is the product? Where are we now? Where do we want to be? What are we doing to get there? Who do we need to talk to? How will we know if we have arrived? Practicalities?Approvals?
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