marketing and management custom essay


For this project you may select any company- profit or non-profit, one that offers products or services. The only requirement is that it be a publicly held corporation easily found in business databases. Faculty approval for your selected company must be secured before you begin and there will be no duplicate selection of firms.
In APA format (see your APA guide and additional tools under the Resources Navigation Link), complete an overview of the organization, its history and its current place in the market. Be sure to include the following:

Name of the organization and all subsidiaries or strategic business units
Historical perspective on the organization.
Scope of the business and current products or services provided
Scope of market distribution – are they global or regional etc.
Overview of the leadership and management structure and individuals
Identify current issues that may affect the future of the organization
Properly cited sources and reference page
The completed paper should be 5-7 pages in length.
This paper, and all papers in our course, should be properly formatted according to APA guidelines.



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