“Marketing International Business: Branding, Communications, and Business Relationships”
Title of Assignment
British Petroleum in Southern USA coastal regions (Culture & CSR)
This is an INDIVIDUAL assignment and should be presented in a REPORT style format with a word count of 3000 words (excluding appendices and references).
The editorial requirements for the assignment are:
Font type: Times New Roman
Font size: 12
Double line spacing
1. An INDIVIDUAL Report (50% of total marks)
To what extent and why should British Petroleum adapt its brand image to enhance its acceptability with the socio cultural and ethical requirements within the Southern USA coastal regions?
In your answer you should ensure that the following are discussed:
1. The role of cross cultural communications in stakeholder relationships.
2. Culture in ethics and corporate social responsibility (CSR)
3. The brand as a means of international communication
4. Spelling, grammar and references
Directed reading includes, but is not confined to:
Balmer, J. M., Powell, S. M., & Greyser, S. A. (2011). “Explicating Ethical Corporate marketing. Insights from the BP Deepwater Horizon Catastrophe: the Ethical Brand that Exploded and then Imploded”. Journal of Business Ethics, 102(1), 1-14.(https://link.springer.com/article/10.1007/s10551-011-0902-1)
“The Deepwater Horizon oil spill and the Gulf of Mexico fishing industry”. Congressional Research Service, Library of Congress, 2011.(https://fpc.state.gov/documents/organization/159014.pdf)
Place your order now for a similar paper and have exceptional work written by our team of experts to guarantee you A Results
Why Choose US
6+ years experience on custom writing
80% Return Client
Urgent 2 Hrs Delivery
Your Privacy Guaranteed
Unlimited Free Revisions
Is this question part of your Assignment?
We can help
Our aim is to help you get A+ grades on your Coursework.
We handle assignments in a multiplicity of subject areas including Admission Essays, General Essays, Case Studies, Coursework, Dissertations, Editing, Research Papers, and Research proposalsHeader Button Label: Get Started NowGet Started Header Button Label: View writing samplesView writing samples