Paper, Order, or Assignment Requirements

Please read the TUI Deutschland Assignment, and submit a document answering the following questions: Of the five competitive forces discussed in this case, which do you think TUI’s system affects? Has TUI’s new information system making pricing fairer for its customers? Why or why not? Consider a bookstore that gives customers a card to be punched for each book they buy. With ten punches, they get a free paperback of their choice. This low-tech system leverages the force of customer power: By promising customers future benefits, it reduces their motivation to switch suppliers even if another store sells books for less. How could a bookstore use technology to make this loyalty program more effective in retaining customers?