select a sports organisation of your choice, which has/is involved in an impactful crisis to the sport that the organisation governs (must at least relate to the time period between January 2015
and April 2017 but can have started before this). The organisation that you choose should be facing (or have been faced with) the management of a crisis over a prolonged period of time. Using the
theories and principles that we discuss in class (and as set out in the set text), you will need to apply these to the marketing mix decisions made by the organisation of your choice. For your
chosen organisation, write a REPORT.