analyze the changing demographics in the U.S. that are indicating a shift in the population toward a Hispanic majority and discuss how this shift changes the segmentation in the grocery and the fast food industries. For example, if a grocery store that you visit frequently currently has about 15 percent of its space dedicated to traditional Hispanic foods, should that percentage be increased in light of the demographic research? Be sure to use key demographic and lifestyle facts and figures about these markets and their consumers and support your discussion with research. Refer to the resources listed in the module lecture for more information on the demographic changes.

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