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V. Competition your company faces different types of competitors. Assess entirely your major competitors in the industry and their market shares. Discuss each competitor’s strengths and competitive
advantages. *** Do strengths and competitive advantage for: Amazon, Alibaba, e-Bay, Walmart, Office Depot
VI. SWOT Analysis
Conduct the SWOT analysis of your company in terms of your:
Strengths: small, nimble, online, strong customer service focus
Weakness: small, lots of competition
Opportunities: nine countries European Union, Australia, Japan, India, Vietnam, Taiwan, South Korea, Mexico, Brazil (more market share)
Threats: bigger companies, rise of competition