Order Description
1. Contain a situation analysis of Hull as a UK visitor destination. Use both primary and secondary research data to support your analyses. 2. Define SMART communication objectives and identify
strategies to achieve the objectives. 3. Outline and justify the relevant communication mix with regards to: a. Target audience b. Positioning 4. Define implementation plan and control. 5.
Demonstrate ability to apply theoretical and conceptual issues to a practical communication scenario using a range of communication mix tools. 6. Demonstrate creative thinking and innovative ideas
throughout.