Paper , Order, or Assignment Requirements

The case study about Macy’s company

Table of Contents (is required with the sections below and page numbers listed)

1. General Information/ Key History on the Company               1/2 pages
2. a.      Environmental Analysis-(The process of assessing and interpreting the information gathered through environmental scanning.)  2 pages
3. Porter Analysis                                      2 pages

Marketing Strategy (Target Market)

3. 3. Description of Product or Service Strategy
4. Pricing Strategy
5. Advertising and Promotion Strategy    4 pages in marketing section from 3-7
6. Distribution and Logistics
7. Critique Ad/Website/ Social Media for Product or Service

8. Analysis of Major Competitors (S.W.O.T.) compare with other competitor                            2 pages
9. Company S.W.O.T.  compare with other competitor                 2 pages
10.    Company Financial Analysis (Financial Ratio Analysis and Discussion is

Required)                                                                                 1  pages

11. Future Trends which may affect product or service                    ½ page
12.    Recommendations for the Future                                              1 ½ pages
13. Conclusions                                                                        one paragraph
14. References & Appendices (All items included in appendices must be referenced in the body of the paper.) ( a minimum of 12 to 15 references are needed)