1. Apply relevant marketing research information to the development of a marketing communications strategy within the UK legal constraints.
2. Plan media effectively for a given target audience.
3. Analyse and evaluate marketing communications strategies as a constitutive part of the marketing mix.
4. Demonstrate an awareness and understanding of evaluation techniques available to measure the success of communications campaigns.
5. Discuss the impact of the internet and direct marketing upon marketing communications.

Assessment: Based upon a case study, prepare a marketing communications plan

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