Marketing and Brand Consolidation Strategy

Order Description
All the biggest product brands in the world have a customer driven strategy and a branding strategy to capture market share. Food, cleaning products, banks, airlines, cars, media companies… everything has a strategy. The following graphics are depictions of the the consumer drivin marketing strategy and the branding strategy processes. Your assignment is to submit a two-page paper explaining how Jim’s Gym should (a) develop a customer driven marketing strategy and (b) within that framework, how they should begin to rebuild their brand.