Marketing

instruction
Describe the new product that your company will introduce into the market place. Discuss:
Differentiating features of the new product
Determine how you will ‘position’ your product in the mind of your consumer.
Segmentation characteristics of your customer and consumer.

-Position– Who will find this product useful? And How will we let them know about it? Where will we sell it? Who will our competitors be? What are our customers needs?
Cheep product, Versatile, convenience. Gadget like. Students

Segmentation–Who will our customers be? What are their common needs, Interests, and priorities?