Resources

Website icon Market Innovation Scoring Guide.
Website icon Capella Writing Center: APA Style and Format.

The purpose of this first assignment is to create an initial framework for innovation from multiple perspectives. This will set a baseline that you can then use for future assignments.
Part 1

Define and analyze each of the four perspectives presented:
Blue ocean.
Fast-second or imitation.
Business model innovation.
Disruptive innovation.
Synthesize the advantages and risks with each.
Evaluate the advantages and risks.

Part 2

Select two of the four types of innovation and present illustrations of their successes and failures (likely you will be looking at product-to-market or business models-to-market examples) for each from two publicly traded companies of your choice from the same industry. Additionally, evaluate the successes and failures.
Note: You may illustrate the above information using the table function to compare theories, case studies, et cetera, or create a concept map.

Things to remember about the selection of case study publicly traded companies:

You must select a different company for each assignment.
The company must be publicly traded from any exchange in the world—NYSE, NASDAQ, Nikkei, et cetera.

company’s are Tesla and ford motor company

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