market culture and language


‘Discuss the role of market culture and language in developing and maintaining cross cultural business relationships’.

You must prepare an individual report, of no more than 3000 words (excluding references and appendices). This report must cover the following areas:

1. An analysis of culture and how it influences business (25%).

2. An analysis of foreign language competence and how it is useful in business (25%).

3. In the context of the task outlined above, how would you use your knowledge of Egyptian language and culture in developing business relationships with the Egyptian company? (40%)

4. Referencing and presentation (10%).


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