Managing the Growing Business

ATH Micro Technologies- Case Study

Task
Write an in depth report of 3000 words that critically evaluates the balancing tension between profit, growth and control at ATH Micro Technologies. The analysis should consider all the five chronological stages that include- founding the company; the growth phase; push to profitability, refocus on process and finally the takeover by new management.
Note:
Students would need to imbed arguments but not limited to:-
• Controlling innovation and entrepreneurial activity.
• Measuring Performance.
• Adapting to changing market conditions.
• Managing business and franchise risk.
• Monitoring implementation of strategy
Students are encouraged to make alternative suggestions that are rationalized by theoretical concepts(The Financial Pyramid of Growth and The Ten Types of Innovation) and norms of practice.