Paper , Order, or Assignment Requirements

Part A: 1 page

Read the two bellow articles and then answer the two bellow questions: ONLY USE these sources:

1. http://www.smh.com.au/technology/sci-tech/fourth-industrial-revolution-lands-in-sydney-20160215-gmu627.html#ixzz40IduGkiH%20
2. http://www.impactlearning.com/cloud-based-crm-and-customer-service/

Questions:

1. Is cloud computing CRM just another form of outsourcing for organisations? Are there particular issues relating to CRM?
2. In what ways do you think the Internet of things will impact on consumers and their behaviour? What are the likely impacts for organisations and their CRM?

NO GENERAL ANSWER be specific.

Part B: 2 pages

Please note that you must use these sources to answer the next questions:

The lecture slides in attached

Fine to use other academic sources if need.

Questions

1. What is the meaning of Integration with respect to IT and CRM? What are the basic challenges of Integration for CRM?
2. What are the key steps in developing a CRM data warehouse? Does all of the data within the data warehouse come from the interactions between the customer and the organisation? Discuss
3. What are the main components of marketing automation? In what ways can marketing automation impact on the relationship between the organisation and the customer?