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subject area:Consumer Applied Psychology.
The supermarket i choose is Tesco Extra Bangor store. (in WALES)
the interior variable analysis part (music, scents) i can write by myself, because you(writer)cannot arrive to this store do real research, But i can.
Issues may wish to consider are: 1.external variables. 2.interior variables. 3.layout & design variables. 4. point of purchase/ Point of sale & decoration variables.
make sure findings should be presented in a management report including recommendations to improve the supermarket performance.
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