Management of product portfolio

The senior management of your company has already made the strategic decision to allocate annual funding to each of the strategic business units (SBUs) within the company. A new executive (your Instructor) has been hired to head up your strategic business unit. This new executive was hired from another company in another industry, so he is still learning about your industry, your company, and your SBU.

You are a member of the organization responsible for the management of a product portfolio in this SBU. There are a number of projects already in progress, but there has not been a good portfolio management process in place.

The first major act of your new executive was to establish a portfolio management group to develop and implement a portfolio management process for your organization’s SBU. You are a member of that team.

Your first task in this project is to develop Part I: Project Proposal of the module project. This is due no later than the end of week 4.

Part I: Project Proposal – due at end of week 4:

You should immediately:

  1. Choose an industry (your choice—but it is preferable for you to be familiar with the industry).
  2. Choose any company in the industry. You will need to be able to derive the company’s high-level mission and strategies (from annual report, etc.). It does not necessarily need to be the firm that you work for, but you need to have some familiarity with the company. Your current or a past employer could be a good candidate.
  3. Invent a strategic business unit (SBU) that has some specified portfolio of products. This does not necessarily have to match the real world; make up a scenario if necessary.
  4. Invent the mission and strategies of the SBU. They should be consistent with the company mission and strategies, but they do not have to match the real world—i.e., make them up if necessary.
  5. This SBU, its mission, and its strategies are then the basis for the development of the project selection criteria and the portfolio management process.Place your order now for a similar paper and have exceptional work written by our team of experts to guarantee you A Results

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