Please read everything in the description below. and add headings in every single part because it has to be very clear and detailed.
This A business report format about a brand extension ( the parent brand is Lush and the brand extension for lush is that they make diffusers).
Please include an executive summery in the beginning , and an introduction about the brand Lush and the report, add a short recommendation paragraph
Analysis of the Brands cape
* Part one : Analysis of the parent brand which is Lush.
Internal Environment
SWOT Analysis
– Micro Environment:
( Market share – customers – competitors – Marketing communications approach and financial position) Please include business modules from the following ( micro and macro internal level of the brand space – BCG model looking at the cash flow – brand and costumer touch point – brand and consumer relationship)

– Macro Environment:
PESTLE Analysis
Political and Legal Forces
Economic Forces
Societal Forces
Technological Forces
Creative Analysis of Lush detailing its intangible brand values. Link with theories-
the analysis must include academic models and concepts. Brand equity Modle – Kapfeer’s Brand identity prism – Vyse (1999) Brand fingerprint
Add charts and pictures of each of the theories.
Emotions – brand personality – how values affect brand choice – brand personality
– Brand essence with Justification- Brand pyramid.
Brand equity
Retail attractiveness model
* Part two:
Rational for the brand extension. The brand extension that I will make Lush do is ( diffusers) my main point about this is because ( They are known with the beautiful scent of all their products, that is why I think that they should do diffusers)
A shorty rational maximum 750 words for the brand extension and outline the strategic benefits the brand extension will bring to the parent brand “Lush”, define the brand extension briefly then mention mine which is the diffusers.
Add theories and models from the following Ansoff matrix brand and line extensions.
Add a short conclusion, then state the findings in the creative and business analysis of Lush and the important results
– Please use a lot of references and reference it using Harvard referencing, use appendix max 3 pages.
– Please add headings for everything and add a specified content page in the beginning.