Paper , Order, or Assignment Requirements

Lasting Impressions Company

Lasting Impressions Company (LI) is a medium-sized commercial printer of promotional

advertising brochures, booklets, and other direct-mail pieces. The firm’s major clients are New York- and

Chicago- based ad agencies. The typical job is characterized by high quality and production runs of over

50,000 units. LI has not been able to complete effectively with larger printers because of its existing

older, inefficient presses. The firm is currently having problems cost effectively meeting run length

requirements as well as meeting quality standards.

The general manager has proposed the purchase of one of two large six-color presses designed for

long, high-quality runs. The purchase of a new press would enable LI to reduce its cost of labor and

therefore the price to the client, putting the firm in a more competitive position. The key financial

characteristics of the old press and the two new presses are summarized in what follows.

Old press – Originally purchased 3 years ago at an installed cost of $400,000, it is being depreciated

under MACRS using a 5-year recovery period. The old press has a remaining economic life of 5 years. It

can be sold today to net $420,000 before taxes; if it is retained, it can be sold to net $150,000 before taxes

at the end of 5 years.

Press A – This highly automated press can be purchased for $830,000 and will require $40,000 in

installation costs. It will be depreciated under MACRS using a 5-year recovery period. At the end of 5

years, the machine can be sold to net $400,000 before taxes. If this machine is acquired, it is anticipated

that the following current account changes would result.

Cash + $25,000

Accounts Receivable + 120,000

Inventories – 20,000

Accounts Payable + 35,000

Press B – This press is not as sophisticated as press A. It costs $640,000 and requires $20,000 in

installation costs. It will be depreciated under MACRS using a 5-year recovery period. At the end of 5

years, it can be sold to net $330,000 before taxes. Acquisition of this press will have no effect on the

company’s net working capital investment.

The firm estimates that its profits before depreciation and taxes with the old press and with press A or

press B for each of the 5 years would be as follows in Table 1. The firm is subject to a 40% tax rate on

both ordinary income and capital gains. The firm’s cost of capital, k, applicable to the proposed

replacement is 14%,

2

Table 1 Profits Before Depreciation and Taxes for Lasting Impressions Company’s Presses

Year Old Press Press A Press B

1 $120,000 $250,000 $210,000

2 120,000 270,000 210,000

3 120,000 300,000 210,000

4 120,000 330,000 210,000

5 120,000 370,000 210,000

REQUIRED

a. For each of the two proposed replacement presses, determine

a. Initial investment

b. Operating cash inflows (Note: Be sure to consider the depreciation in year 6.)

c. Terminal cash flow (Note: This is at the end of year 5.)

b. Using the data developed in a, find and depict on a time line the relevant cash flow stream

associated with each of the two proposed replacement presses, assuming that each is terminated at

the end of 5 years.

c. Using the data developed in b, apply each of the following decision techniques:

a. Payback Period. (Note: For year 5, use only the operating cash inflows–exclude terminal

cash flow–when making this calculation.)

b. Net Present Value (NPV)

c. Internal Rate of Return (IRR)

d. Draw net present value profiles for the two replacement presses on the same set of axes, and

discuss the conflicting rakings of the two presses, if any, resulting from use of NPV and IRR

decision techniques.

e. Recommend which, if either, of the presses the firm should acquire if the firm has (1) unlimited

funds or (2) capital rationing.

f. What is the impact on your recommendation on the fact that the operating cash flows associated

with press A are characterized as very risky in contrast to the low-risk operating cash inflows of

press B?