Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:

The overall strategy; why segmenting, targeting, and positioning are useful methodologies

Segmentation and targeting choices

Characteristics of the target market

Why that target market is attractive

The positioning strategy

Provide justifications, in the form of research, for your decisions and include your textbook and at least two references to credible sources outside of the course and its required readings/media.
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