Select a company and the new product that you want to showcase in your presentation. It can be real or fictitious (based on an industry). This is for background purposes only. The presentation is to showcase your abilities and what you can contribute to the organization.
IBIS World and BizStats have estimates of cost of good sold and some other categories of operating expenses. Information about contribution margins are not available, but adding new products typically mean incurring both fixed and variable costs. Consequently, cost of good sold is a reasonable estimate. Net operating income as a percentage of sales or some variation thereof may also be relevant if the new product is expected to contribute significantly to the bottom line. As a candidate for a position you would not have internal information available, but being resourceful and being a skilled researcher are desired traits for the position. IBIS World also have a wealth of other market statistics that may be helpful. Use listed background material and other resources as needed.
Required:
Include the following items in your presentation. (Use Heading for paragraphs)
• What about special pricing for some markets or customers?
• Show effect on revenues and profitability based on stated assumptions.
• Potential advantages and disadvantages, both financial and non-financial.
• What are the relevant costs to consider?

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