International Marketing

Chosen Company: McDonalds


  1. Identify a MNC operating in Kingdom of Saudi Arabia (KSA), write about the nature of its activity.
  2. Which mode of entry did the MNC adopt to enter into KSA.
  3. What is the contribution of MNC to Saudi Arabia in term of:
  4. Revenue
  5. Employment
  6. Technology
  7. Social responsibility and community development
  8. Discuss the ethical challenges faced by the MNC.
  9. Based on the answers for the above questions, do you consider this MNC as a value addition or an unnecessary burden on S.A economy?



  1. Write all the references in an appropriate format.
  2. The report should be properly formatted (Font : Times New Roman , line spacing 1.5)
  3. 900 Words 

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