The Individual Assessment consists of a maximum 1500-word answer. For the case study �Fiat Mio: The
Project That Embraced Open Innovation, Crowdsourcing and Creative Commons in the Automotive Industry�
(HEC-095), answer the following questions:
1. What did both Fiat and the participants gain from the open innovation experience? Draw up a list
of benefits for each.
2. If the Fiat Mio was merely a prototype that would never be produced or marketed, what was the
real innovation?