Description: The purpose of this assignment is to develop an Infection prevention and control campaign that will address an opportunity for improvement in your clinical context. The clinical context must be genuine; however it should be given a fictitious name.

Part one: Proposal for campaign

1. Covering letter:
a. Should be addressed to a senior managerial position that would have authority to approve the proposal and associated expenses.
b. The letter should provide a brief outline of the proposed campaign, including the perceived benefits of the campaign to the organisation.
c. Should describe what is required of the managerial position in relation to the campaign (one page).

2. Proposal:
a. Context: describe the context in which the Infection prevention and control campaign will be set. For example, discuss the clinical context, the patient/client case mix and acuity, staffing mix and levels, socioeconomic factors that might impact the situation.
b. Target audience: Outline the target audience for the campaign.
Consider particular characteristics/attributes of the target population that may be relevant to the effectiveness of the campaign.
c. Justification: Identify and justify the need for the campaign. Clinical indicators, audits, surveys or other data may be used to support the need for the campaign. Please ensure all data is de-identified.
d. Campaign goals: Develop a minimum of two goals for the campaign.
e. Potential impact: With reference to the literature, reflect on the potential impact of the campaign on all relevant stakeholders.

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