This activity presents William Moir’s views about the factors that have contributed to Tim Hortons’ success, the strategies explored by the company for its positioning in the market and some of the important product innovations introduced. After you watch William’s interview video, interact with your group members to answer the question below:
It may be difficult for an organization to compete with other competitors in a market with obsolete products; hence’ companies invest in innovations in order to increase business operations and improve living standards across the globe. Considering the importance of innovations in marketing, which new products or categories of products would you recommend that Tim Hortons should introduce?
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