Choose an IMC campaign for any product or service that has caught your attention, ideally in print.
1. Briefly describe the IMC campaign and assess which media channels it is utilizing and why.
2. Identify the STP-D strategy you presume this campaign is pursuing. What is the target group, as well as the differentiation and positioning strategy this campaign is trying to achieve? Use
details from campaign to support your deductions.
3. May this campaign be perceived as controversial or have any social and economical impacts (PPT2)? 4. Summarize the report with your opinion as to whether you believe this is an effective
campaign or not. What do you believe were the initial marketing goals that his campaign was created to achieve. Justify your arguments. (this is mandatory for all reports)
Choose 2 of the following additional aspects to identify in report: 1. What phase or phases of the consumer behaviour AIDA Model do you presume this campaign is trying to achieve and why. 2. There
are three primary goals of advertising which do you presume this ad is fulfilling and why? 3. Assess whether this advertisement has taken into account the 6 Components of the Communication process
and how. Justify with details. 4 .Which execution style or advertisement technique is used in the campaign and why do you presume the marketers chose this type?