HTI746 Report 2
PPC
1. Find one or two good sites that explain PPC. Explain PPC in your own words. What advice does this site offer?
2. How much would you expect to bid for a regular keyword? Justify your answer. When would you use PPC and when would you use Organic keywords?

Web 2.0
3. What is Web 2.0? How does it differ from Web 1.0?
4. What is Social Media. Why is Web 2.0 a foundation for Social Media? Why is Social Media important for Search Engine Optimization?
Your Report
Your report should be clearly divided into two sections, one for PPC and the other for Web 2.0. Within each section, you must clearly answer each question.

You must demonstrate that you have searched the web for relevant information. For each website that you visit, show the exact address and describe what you learned from that website.

For PPC, you must reference at least one scholarly article in a peer-reviewed journal and at least one trade journal. For Web 2.0, you must reference at least one scholarly article in a peer-reviewed journal and at least one trade journal. You may also reference other non-authoritative sources, such as Wikipedia and sites of SEO consultants.

Format Guidelines
• Times New Roman, 11 point, double spaced.
• Your PPC section should be about 2 pages.
• Your Web 2.0 section should be about 2 pages.
• The number of pages are guidelines: there is no penalty for writing more or less, so long as you satisfy the Evaluation Criteria in the Marking Rubric.

Submission
On-line via D2L Dropbox.
Deadline: 11:55pm Tuesday 10 November.
Late assignments will receive a mark of zero.

Marking rubric
Assignment Evaluation criteria Mark Total
1 Selection of sources.
Clarity of what you learned from each website
Clarity of your understanding of the topic 5
10
10 25
2 Selection of sources.
Clarity of what you learned from each website
Clarity of your understanding of the topic 5
10
10 25
3 Selection of sources
Clarity of what you learned from each website
Clarity of your understanding of the topic 5
10
10 25
4 Selection of sources.
Clarity of what you learned from each website
Clarity of your understanding of the topic 5
10
10 25
TOTAL 100

This score will be worth a maximum of 3% of your total grade.