How are Low Cost Carriers changing the market of the EU airline industry?
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Research question
1. The character of competition between low cost carriers and a traditional airline
2. How does lowering prices influences the competition in the market? And Why?
This two questions are the main concept of the LLC development in the future. We should know that how LLC changing the market. We investigate from two direction: the competition between LLC and normal airline (e.g. financial performance between them) and the financial factor (how the price influences the competition). As consequence, these two questions can find out the reason why LLC are changing the trend of the airline industry.
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