Vehicle manufacturing company“Holden “Holden” – labor required depends on costs of production and sales. High production costs and a small domestic market led to Holden beginning to shut down operations.
The concept of derived demand is of vital importance in business to business marketing. This assignment provides you the opportunity to examine how a Holden estimates derived demand.

Write your essay based on below questions:

1a. Analyse the derived demand that determines the Holden’s production.

1b. What are the implications for this company (Holden) resulting from derived demand?

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