Discuss the ‘culture’ of the different firms you’ve read about
［(1). Rowena Olegario, “IBM and the Two Thomas J. Watsons,”.
(2). David Suisman, “Co-workers in the Kingdom of Culture: Black Swan Records,” Journal of American History v. 90, no. 4 (March 2004):

1295-1324.
(3). James J. Flink, “Henry Ford and the Triumph of the Automobile,” in Technology in America, ed. Carroll Pursell (Cambridge: MIT Press,

1990), 177-89.
(4). Kathy Peiss, “Beauty Culture and Women’s Commerce,” in Hope in a Jar: The Making of America’s Beauty Culture (New York: Metropolitan

Books, 1998), 61-96.］
How have the personalities of individuals and the larger cultural values, for example, determined the nature of work inside a firm?