Guest perceptions of hotel design influencing on costumers’ consumptions

 

 

 

 

 

 

 

 

 

 

 

 

 

Statement of authorship

 

 

I certify that this dissertation is my own work and contains no material that has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the dissertation.

 

 

 

 

 

 

Signed _________________________________________________

 

 

 

 

Date ___________________________________________________

 

 

 

 

 

Table of content

 

 

1. INTRODUCTION…………………………………………………………………………………………. 3

1.1.    Study Context (optional)……………………………………………………………………….. 3

1.2.    Research question or Hypothesis…………………………………………………………….. 3

1.3.    Objectives………………………………………………………………………………………….. 3

2. LITERATURE REVIEW…………………………………………………………………………………… 4

2.1.    <First Heading>……………………………………………………………………………………. 4

2.2.    <Second Heading>……………………………………………………………………………….. 4

3. RESEARCH DESIGN……………………………………………………………………………………… 5

3.1.    Data Used…………………………………………………………………………………………… 5

3.2.    Primary Data Collection Technique(s)……………………………………………………….. 5

4. CONCLUSION……………………………………………………………………………………………. 6

4.1.    Limitations………………………………………………………………………………………….. 6

5. REFERENCE LIST…………………………………………………………………………………………. 7

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1.   INTRODUCTION

Chapter 1 with all its sub-chapters should be 300-400 words.

“Design shapes the way we live. So it ought to serve everyone” (Eva Maddox, 2009). An aesthetical design of a hotel can be affected by trend, culture, market segment yet financial resources and the balance between esthetical and practical use (Dobbins, 2009; Rutes, Penner & Adams, 2001). Ransley and Ingram (2001) states that people always have intuitive feelings that a well-designed hotel can attract customers from the desired target market segment and gain greater market awareness resulting in higher profit generated. In fact, tourism consumers are offered various selections while they are gradually having less time to make decisions today (Dobbins, 2009; Kotler, 1974; Rutes et al., 2001; Jani & Han, 2014; Ransley & Ingram, 2001; Turistica, 2015). In order to gain back the investment on a hotel and stand firm in the market, hotels with attractive appearance and well-planned working flow are essential in the high-end tourism market (Dobbins, 2009; Kotler, 1974; Rutes et al., 2001; Jani & Han, 2014; Ransley & Ingram, 2001; Turistica, 2015). The customers’ requirements on hotels are already beyond service and rooms, but a story line that draws the guests into an exclusive world, and that will help make travel specials or businesses (Countryman & Jang, 2006; Turistica, 2015). However, Rutes, Penner & Adams (2001) indicated that “good urban design is not necessarily expensive design” (p.172). In fact, design that coordinates and incorporates in various aspects may actually be cost-effective (Dobbins, 2009; Rutes et al., 2001; Turistica, 2015). For instance, “boutique hotels with linoleum floor and chrome-plated fittings are getting the same average daily rate (ADR) as conventional luxury hotels with marble floor and brass fitting” (Rutes, Penner & Adams, 2001, p. 15).

Hence, it is more worth for a dissertation to research on how the aesthetical factor that actually affect the customers’ perception of hotels before process their consumptions and analyse the crucial elements of an effective design in order to maximize the hotel’s attractiveness and profitability within a limited budget.

Start this chapter by discussing the general history of the field of study related to your topic and allow a general reader to better understand the origin of your proposal. Some literature references might be used here – cited appropriately.

1.1.                   Study Context (optional)

If you propose to study a particular location then this would be a good place to provide a map and some background about the study site, or if you focus on a specific company some useful facts about it could be introduced here.

1.2.                   Research question or Hypothesis

You must here clearly state your main research question or hypothesis(es). If you are using hypothesis(es), they should be first briefly introduced here with the variables they contain being clearly formulated and an explanation on how they were derived should then be included in the conclusion of the literature review (chapter 2).

1.3.                   Objectives

You should indicate here in bullet points the objectives that have been set up in order to answer your research question or test your hypothesis(es). A minimum of 3 and a maximum of 5 objectives should be included.

 

You should finish with a short lead-in paragraph to the next chapter.

2.   LITERATURE REVIEW

Chapter 2 with all its sub-chapters should be 1200-1400 words.

 

Start your literature review by briefly indicating the broad themes of literature that will be examined in the following sub-chapters.

2.1.                   <First Heading>

Discuss your first theme in details. Critically review, compare and contrast the literature that is related to the theme.

2.2.                   <Second Heading>

Continue with the different sections (2.4, 2.5, etc.) until you have critically reviewed all of appropriate themes and literature.

 

You should finish with a short lead-in paragraph to the next chapter.

 

 

3.   RESEARCH DESIGN

Chapter 3 with all its sub-chapters should be 800-1000 words.

 

Start this chapter by present and justifying with the use of references the type of research philosophy, research approach (inductive or deductive) and research strategy chosen for the study.

3.1.                   Data Used

Discuss in details the data that you will be using. Is it primary or secondary data or a combination of both. If secondary data is used, indicate its source(s), coverage and provider(s). If primary data will be collected, discuss as well the type of data planned to be collected and its coverage. Typically, the structure of the questionnaire or of the interview guide you are considering to use should be briefly presented here.

3.2.                   Primary Data Collection Technique(s)

Discuss and justify the data collection technique(s) chosen to collect your primary data. Some literature references should be used here – cited appropriately. Be explicit about the limitations related to your choice(s) of methods and justify them. You need to introduce here the characteristics and size of your sample if questionnaires are used or the profile of your eligible respondents and how many of them you plan to talk to in the case of interviews.

 

You should finish with a short lead-in paragraph to the next chapter.

4.   CONCLUSION

Chapter 3 with all its sub-chapters should be 200-300 words.

 

Conclude your proposal by first explaining how the study you propose will complement the body of knowledge already available on the subject. Refer back to the literature review in order to justify your study.

4.1.                   Limitations

Summarise here the limitations of your planned study that you have identified.

5.   REFERENCE LIST

 

An alphabetical list of the references you have cited and used throughout should be provided here in the format specified by the APA Referencing system. It is recommended to include around 15 relevant academic sources in a BBA dissertation proposal.