Order Description
Virgin Australia: aim to reposition, chapter 17 in Alam Q.& Chowdhurry, M. (2016), Global Repositioning: Sustainability and Value Co-Creation, TILDE University Press(1st edition).
Task: based on Virgin case, write a business plan to the Company Board of Directors.
Virgin Australia, an Australian-based airline is expanding its services in the Asia-Pacific region and positioning itself as an Asia-centric airline. What should be the feature of Virgin Australia�s regional expansion strategy to protect its LCC market leadership.
By referring IB theories and the comtemporary internationalization challenges, your group�s Business Plan should encompass the following structure:
1.intro
2.market analysis
3.analysis of compentecies
4.development of best-suited mode of entry with academic arguments to support your proposal
5.evaluation of some operation
6.conclusion

It is a group assignment; I just do part of it. I do number 4 which is Development of best-suited mode of entry with academic arguments to support your proposal. I give you all other information above so you can know the content but you only write number 4 the Development of best-suited mode of entry. The requirement for this part is
a. Assess the effectiveness of your company�s mode of entry
b. Evaluate your firm�s FDI strategy with company business model and competencies
Note for students: Use Dunning�s OLI eclectic paradigm and Internationalization process models & strategies to assess the viability of FDI mode

The Virgin case have been attack in additional file, I also attack my lecture note for the mode of entry part so you can keep what you write in line with the lecture, also I attack the IBIS World just in case you need reference.