Content
Pick a firm you are interested in. You are hired as an internal consultant to assess the firm’s global strategy and are asked to give recommendations for the future. Note that it is perfectly fine if you recommend the firm to remain a pure-play domestic company with no foreign presence at all, even though it may still be exposed to global economic forces.
Your letter must contain answers to the following questions
1 What do you think are the main competitive advantages of the focal company? How are these advantages related to the home country business environment it is (or was) in? (3 points)
2 Focus on one country that the company has entered (host country) or is considering (potential host country). How does it compare with the home country, along the dimensions that are relevant to the firm’s business? Do you think entering that country would leverage or enhance the focal company’s competitive advantages as outlined in a.? (3 points if you do a good job with the comparison; the use of CAGE is optional but will make the analysis neater. 3 points if your comparison is tied to the industry, firm, and firm strategies. Focus on the relevant information.)
3 Suggest the right entry strategy, taking into consideration both the economic factors and the institutional environment of the (potential) host country. If the firm has already entered the host country, please comment on its current strategy, and offer your suggestions. Please try to be as explicit as you can. (3 points for choosing one or two strategies from AAA, and explaining why.3 points for proposing concrete steps to make it happen; the steps have to be consistent with the firm and countries characteristics.)
4 How does the firm’s global strategy—or its decision to stay domestic—affect its overall competitiveness in the industry? (2 points; This should be discussed at the firm level, not just the business unit involved.)
Word limit 1000